Gazelle Sports

A unique environment supported Gazelle’s vision of creating a retail space dramatically different than that of a big box store. Since its beginning in 1985, Gazelle Sports has focused on giving the customer more than what is expected. The renovation of the Grand Rapids store reflects that business model by creating an environment that supports the elite (and novice) athlete. Features include a dedicated space for gate analysis, expansion of women’s clothing, and the creation of flexible community outreach space that morphs from a product demonstration area, to a yoga classroom, or a race signup venue.